How is House Style established?
House Style is one of the most important elements to a successful magazine you need to ensure that your magazine is recognisable within itself. If the magazine was pulled apart you should still be able to tell what pages belong to which magazine. Magazines achieve this by using unique page design elements that distinguish their magazines from others. Many have specific fonts to their magazines that make it instantly recognisable where as other have logos and design elements such as arrows pointing to the next page. Despite all the different variations of house style elements whatever they use should make their magazine unique to others, but similar to their own. The front page, contents page, and articles within, should all have either very similar colours, layouts or features.
It is established by keeping the colour scheme and typography the same and fluent throughout the magazine. It enables the read to feel continuous and comfortable. If there is no house style then the magazine feels jumbled and out of place. By keeping a visually pleasing house style, means the magazine becomes more recognisable and easier to establish from other magazines.
Kerrang has a traditional colour scheme of black red and yellow. This is shown repeatedly throughout the magazine showing a strong continuous house style. Even for text, titles, layouts and backgrounds the colour scheme is kept the same to indicate the fluency.
House Style is one of the most important elements to a successful magazine you need to ensure that your magazine is recognisable within itself. If the magazine was pulled apart you should still be able to tell what pages belong to which magazine. Magazines achieve this by using unique page design elements that distinguish their magazines from others. Many have specific fonts to their magazines that make it instantly recognisable where as other have logos and design elements such as arrows pointing to the next page. Despite all the different variations of house style elements whatever they use should make their magazine unique to others, but similar to their own. The front page, contents page, and articles within, should all have either very similar colours, layouts or features.
It is established by keeping the colour scheme and typography the same and fluent throughout the magazine. It enables the read to feel continuous and comfortable. If there is no house style then the magazine feels jumbled and out of place. By keeping a visually pleasing house style, means the magazine becomes more recognisable and easier to establish from other magazines.
Kerrang has a traditional colour scheme of black red and yellow. This is shown repeatedly throughout the magazine showing a strong continuous house style. Even for text, titles, layouts and backgrounds the colour scheme is kept the same to indicate the fluency. 
As well as colour schemes, they also keep the same typography. They keep the same design elements throughout the magazine, E.g. like the background and font used for the sub titles of each page/section of the magazine. By doing this you can easily tell that all the stories are from the same magazine.
They keep the same font throughout the magazine, this clearly indicates that they are again all from the same house style. The articles all flow from each other, keeping fluency throughout the magazine once again. The font size is kept the same for the double page spread articles to identify the difference between the articles.
Therefore from my research I have discovered that keeping a fluent house style is very important and one of the key objectives to ensuring I have a successful magazine. It will ensure that my magazine is kept professional and can achieve the maximum levels of realism.
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